browser_mockup1.gif
couple.gif
heart.gif
girl.gif
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The summer 2020 campaign of Shoofra. I formulated the graphical language for the online and offline campaign with the assumption it should be happy and optimistic, to balance the worldwide troubling events. I chose to emphasize romantic elements in warm colours and naive sketches, in a way that will make people smile and relax.

Project was done While working as a designer at the Shoofra creative team.