חדש.jpg
Black_Friday_1200X628_2.png
Black_Friday_1200X628_3.png
Black_Friday.gif
44.gif
BlackFriday_w19_Google_Smart_1200x1200.jpg

Out of my personal wish to insert some depth into a time of mass shopping, I created a Black Friday campaign for Shoofra inspired by still life paintings from the Renaissance. This high-low combination gave me the opportunity to bring out some humor and a different type of aestheticization to the field of Israeli advertisement.

Photographed by photographer Yanai Yechiel

Art directed and edited by me.