cover-bensimon.jpg
Bensimon_FB_beahc.png
Bensimon_FB_bicycle.png
Bensimon_FB_tlv.png
8.png
bensimon_Newsletter_600X_e.gif

In this collaboration between Shoofra and international shoe brand Bensimon, I designed three pairs of Bensimon shoes and was also  in charge of creating the graphical language of the advertisement campaign. Since Shoofra is a local brand, I decided to emphasise some of Tel Aviv’s most iconic symbols and features: signature buildings, bicycles and our famous beaches.